It turns out Liberals and Conservatives agree on one thing: it’s never a bad day to save money.
Cash isn’t the only thing the 1% are taking more of.
Yale Environment 360 writes on new companies that are deploying vast amounts of data and social psychology techniques to try to persuade people to use less electricity in their homes.
Opower4 uses behavioral science and big data analytics to promote consumer participation in a variety of utility programs that support energy efficiency.
According to a recent study, voting not only indicates that you’re a responsible U.S. citizen. It also suggests that you’re a responsible energy user as well.
When people gather ’round the tube to watch big events like the Olympics, home energy use declines, Opower reports.
It’s correlation, not causation, but it’s still fascinating to find out that Gmail users use $110 less worth of electricity a year than Yahoo Mail users.