Research shows that nearly 50 percent of consumers have heard the term “smart grid” before, but how many of us really know what it means? More importantly, how many of us know how accelerating the transition to a smarter grid will affect the things we care about, like the environment and our personal utility bills?

A new website launched this week by the Smart Grid Consumer Collaborative (SGCC) aims to answer those questions and then some. Called ““, the online resource aims to explain smart grid concepts in everyday language while communicating the benefits of the smart grid in ways that impact people where they live, work, and play.

SGCC What Is Smart Grid screenshot
Screenshot via

The website contains a wealth of information designed to educate regular consumers about the potential of the smart grid as well as the terminology relating to it that they may hear in the media.

Too much industry-speak and technical language can alienate homeowners, leading them to accept the information handed to them by biased sources online or on TV. aims to level the playing field so that consumers understand just how much a decentralized smart grid rooted in renewable energy can improve our economy and energy security.

Helpful features of the website include:

  • An interactive smart grid infographic showing just what a 9 percent more efficient grid would amount to;
  • A state-by-state menu that connects consumers with information about local energy data and programs;
  • Customized feature sections for those who want to learn more about the smart grid in general, environmental benefits, cost savings and empowerment;
  • Energy resources including: videos, fact sheets, research and links to other renewable energy websites;
  • An “Ask an expert” section – a Frequently Asked Question section, which also features the ability for consumers to get answers from experts.

“The site was created to help all types of energy consumers, from families trying to stretch their household budget to young people in their first apartment, understand how a smart grid can benefit them,” explains SGCC Executive Director Patty Durand in a press release.

Check it out for yourself and then comment on this post to let us know what you think of this new smart grid resource.

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