Cradle To Cradle Innovation Challenge Announces 10 Finalists

In November 2012, the Cradle to Cradle Products Innovation Institute partnered with Brad Pitt’s green building organization, Make it Right, to launch the C2C Innovation Challenge–a competition to spur the creation of healthy, affordable, effective, building products that are designed to be returned safely to nature or industry after use.

Almost a year–and over 100 entries–later, the C2C Innovation Challenge today unveiled its 10 finalists. The products selected to move on to the final round of judging represent some of the best and brightest ideas for the green building industry. And on November 15th, three of them will be selected to share a cash prize of $250,000.

C2C innovation challenge 2013According to the official website, the C2C Product Innovation Challenge “seeks to inspire innovators to recreate and retool the way products are designed, manufactured and consumed. The goal of the contest is to identify and reward highly creative and innovative product concepts for healthy, sustainable, affordable housing. The competition is aimed at manufacturers who seek to design and manufacture with superior standards as outlined in the Cradle to Cradle Certified Products Program.”

And now without further ado, the finalists:

Ecovative – Mushroom Insulation
Bellwether Materials – Softbatts Sheep’s Wool Insulation
ROMA – Domus Mineral Paints
StormWall Industries – StormWall panels
GR GreenBuilding Products – GR Green Roofing and Siding
bioMASON – Biobrick
Ecococon – Straw Panels
HaploBuilt – HaploBlocks
ECOR – Universal Construction Panels
Dutch Design Initiative – Reinforced Wood Wool Cement Board

The Innovation Challenge is significant for the future of affordable, green homes. “At Make It Right, we are trying to revolutionize the affordable home industry,” said Taylor Royle of Make it Right, in a press release. “We believe that well designed, sustainable, Cradle to Cradle-inspired homes can be built for the same price as conventional homes. If this is true, we have no excuse to build any other way. We are constantly looking for new products that would make our homes more sustainable, more affordable or, ideally, both.”

“Companies with C2C Certified products are leaders in the movement to create better products for our world,” said Stacy Glass, Executive in Residence for the Built Environment at the Cradle to Cradle Products Innovation Institute, in an email to EarthTechling.

 “The new LEED [V4] standards are bringing much needed awareness to these issues and I expect that will continue to bring awareness to the C2C Certified program and how Certified products have been and will continue to contribute in a positive way to safe and healthy spaces. I don’t expect anyone to get Certified to earn LEED credits, but as they begin to embrace the material health and environmental movement, they will find that C2C Certified is a comprehensive approach that will set them apart as leaders in the industry.”

Winners will be announced November 15, 2013 at the Institute’s Innovation Celebration in New York City. First place will receive $125,000, 2nd will receive $75,000, and 3rd will receive $50,000.


Beth Buczynski is a freelancer writer and editor currently living in the Rocky Mountain West. Her articles appear on Care2, Ecosalon and Inhabitat, just to name a few. So far, Beth has lived in or near three major U.S. mountain ranges, and is passionate about protecting the important ecosystems they represent. Follow Beth on Twitter as @ecosphericblog

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