Consumers Like Smart Grid If It Saves Them $$

Consumers are most likely to support smart grid technologies if it saves them money. That’s just one of the findings of a 2011 Consumer Pulse Survey conducted for Smart Grid Consumer Collaborative. The second most motivating factor for supporting smart grid technology is to avoid wasting energy, according to respondents.

The study included  in-depth analysis of the attitudes of 1,200 residential consumers to home energy management, smart meters, and smart grid technologies in general. Consumers ranked both the personal and societal benefits of smart grid technologies as very important to their consideration, support and acceptance.


image via NYISO

The study found that many factors — from a lower monthly bill to decreasing foreign energy imports — encourage consumers to use the new technologies to manage energy usage. Industry analysts hope that by understanding the drivers of adoption, they can help energy and technology providers  develop messages and programs that meet consumer needs.

Officials with the Smart Grid Consumer Collaborative say that the survey showed that consumers are very consistent in their evaluations of the benefits of smart grid and smart meters. And the fact that consumers are at the foremost concerned with the financial and practical aspects will help persuade consumers to use such technologies.

Kristy Hessman is a writer and native Oregonian who currently resides in California. Before starting her own company, she worked as a reporter covering business and politics for daily newspapers and The Associated Press.

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    • nnnnnnnnnnnnnMust-See 4-minute youtubenvideo on Smart meters:u2028

    • Inside Nine

      SAVING MONEY IS GREAT BUT NOT AT THE EXPENSE OF ONE’S HEALTHnnThe wireless interface thas chosen to use emits extremely strong pulsed microwave radiation 24/7 (over 100 times stronger than a cell phone) Smart Meters in Europe use a wired alternative. U.S. Energy planners who admire the theory behind smartmeters refuse to acknowledge the fact that real people in large numbers are having their health and well-being compromised. There is no justification for allowing this, NONE. I have spoken to people feeling the immediate effects, they are real. They could be your mother, sister or wife. In this case, the scientific method was abandoned in the face of money. In California there were no pilot studies of physiological effects, no environmental reports just greed unabated. nnThe Roman Empire did not have the technology to realize that lead in their pipes and diets was poisoning the citizenry, but we now know it was happening. The “benefits of smartmeters” are still theoretical but the observed suffering is real and well documented. A benevolent government would stop in the face of thousands of negative reports and consider other alternatives in promoting energy efficiency. Science does not always require mortality statistics as part of its proof. A precautionary approach is required. Money does not necessitate brutality!!