Consumers are most likely to support smart grid technologies if it saves them money. That’s just one of the findings of a 2011 Consumer Pulse Survey conducted for Smart Grid Consumer Collaborative. The second most motivating factor for supporting smart grid technology is to avoid wasting energy, according to respondents.
The study included in-depth analysis of the attitudes of 1,200 residential consumers to home energy management, smart meters, and smart grid technologies in general. Consumers ranked both the personal and societal benefits of smart grid technologies as very important to their consideration, support and acceptance.
The study found that many factors — from a lower monthly bill to decreasing foreign energy imports — encourage consumers to use the new technologies to manage energy usage. Industry analysts hope that by understanding the drivers of adoption, they can help energy and technology providers develop messages and programs that meet consumer needs.
Officials with the Smart Grid Consumer Collaborative say that the survey showed that consumers are very consistent in their evaluations of the benefits of smart grid and smart meters. And the fact that consumers are at the foremost concerned with the financial and practical aspects will help persuade consumers to use such technologies.