[EDITOR’S NOTE: Dell has provided EarthTechling with a detailed response to Greenpeace’s allegations. You can read the computer manufacturer’s comments here.]
Greenpeace has called out Dell in a big way for not yet explaining how it plans to end its use of polyvinyl chloride (PVC) plastic and brominated flame retardants (BFRs) in its products by a promised 2011 deadline. This singling out of a company Greenpeace says is trying to call itself “the greenest technology company on the planet” is the major highlight in the non-profit’s latest Guide to Greener Electronics.
Greenpeace, to hammer home to Dell its desire to see the computer company clean up its products, scaled Dell’s corporate headquarters to hang a banner with a message directed at CEO Michael Dell saying “Michael, What the Dell? Design Out Toxics.” It also took out TV spots in Austin – Dell’s backyard – on several channels, including MTV and ESPN. These spots (which you can view below) call upon local residents to pressure Dell to follow through on its promise.
In other notes from the 15th version of its green electronics guide, Greenpeace gives kudos to Apple and HP for having new computer lines that are free of PVC and BFRs, as well as noting that Samsung and Toshiba slipped in ranking because of their “backtracking on their public commitments to eliminate toxic substances from their products.” Nokia continues to sit at the head of the class in terms of being greenest, while Nintendo continues to drag behind in the rear.
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