Green search engines (i.e., those that run on renewable or carbon off-set power, and donate a substantial portion of advertising revenue to sustainable causes) are a relatively new concept–but now the world’s first green search engine, Treehoo.com, has taken it one step further, with a green email service.
The Swedish company estimates that for every 20 emails sent by users of their service, one tree could be planted–not an insignificant potential, considering the hundreds of emails sent and received by many of us every day. Treehoo is the brainchild of Swedish Ph.D. student Pedro Bentancour Garin, and was chosen as one of the world’s most important sustainable innovations by the 2009 Globe Forum in Stockholm. Barely a year after its launch, Treehoo has users in more than 100 countries.
What does Garin think of other green search engines following a similar model? Garin said, in a statement, “”We are glad that our idea is so good that people want to copy it, if all this leads to more money being invested in saving the planet then we are more than happy.” Now we’ll see if green email catches on, too.