Green Homes Mostly Not Mine, Say Americans

Just how green is the average home? Not so green, at least according to homeowner perceptions, as a new study on behalf of Whirlpool and Habitat for Humanity International by the NAHB Research Center reveals that  74 percent of consumers would categorize less than a quarter of their home as “green.”

The complete study took a look at opinions from consumers and builders on various topics related to green building, including green homes, green certification programs (such as LEED), and Energy Star qualified appliances. It found that — across the board — 34 percent of consumers defined a green home as one that reduces energy and/or water consumption by a significant percentage, and that a majority recognized that their homes could use some improvement in these areas.

Novus Acres farm house

image via The Missouri Ruralist

Tom Halford, general manager, contract sales and marketing, Whirlpool Corporation, highlighted the company’s commitment to helping consumers close that gap in a recent statement.

The survey also found that 60 percent of consumers got their info on green from the Internet — and, to a lesser degree, from TV/radio (54%) and magazines/periodicals (42%).  All of which is of interest to Whirlpool, of course, as it gauges the market for green and smart appliances — but also Habitat for Humanity, which recently set a goal for all of its houses to be built to minimum Energy Star standards by 2013.

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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