Our favorite holiday here at EarthTechling is fast approaching, and with it, a veritable deluge of green-themed marketing campaigns. Target reports that it’s kicking off its “Earth Month celebration” with a sweepstakes featuring hundreds of prizes, including a “Refresh Your Nest” home makeover worth up to $50,000 with Target’s style expert for home, LEED accredited designer Sabrina Soto.
Other components of Target’s month-long eco love-fest include a giveaway of one million reusable, Tyvek-material shopping bags on April 17th, as well as an online boutique where guests can purchase sustainable products, receive sustainable tips, and (of course) download coupons to use at their local Target store.
Guests can register to win their eco-house makeover at this boutique, as well as the other sweepstakes prizes, such as eco-vacations (including airfare and accommodations), $5,000 worth of energy efficient lighting and/or appliances, various Target Earth Month products, and–perhaps most intriguingly–the chance to design their own line of environmentally-friendly cleaning products.
More information–and sweepstakes registration–is available at www.Target.com/Eco.