In what amounts to something of a first for uber-popular social networking site Facebook, PBS has announced it will showcase the American Experience documentary Earth Days prior to airing it on national television. This is said to be the first time a major broadcaster is debuting a full-length documentary on the Facebook platform.
PBS said Earth Days will be shown streaming on Facebook on Sunday, April 11 at 8 pm EST, with it later appearing in the American Experience slot on Monday, April 19 at 9 pm. The online showing of Earth Days, which was the 2009 Sundance Film Festival closing night film, is being delivered to Facebook members through a “social screening application” developed by Brand Networks. This application will make use of a special video player, integrated poll and live chat experience so viewers can interact with one another and filmmaker Robert Stone as the documentary streams through its 102 minutes.
Earth Days, for those unfamiliar with the film, traces the origins of the first Earth Day nearly 40 years ago by spotlighting “the amazing changes that have occurred in the eco-movement in the last four decades.”
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