Ford has finally jumped into the electric vehicle (EV) market with the 2012 Ford Focus Electric. Customers can now place their orders for a 2012 model via a dedicated website that provides detailed product specs and lets you virtually build and price your EV online.

Details of the Focus Electric were first formally announced at the Consumer Electronics Show in Las Vegas last January. It stores energy in a liquid-cooled lithium-ion battery pack, and has a big 123-horsepower elector motor that powers the car up to a top speed of 84 mph.

Focus Electric
image via Ford

The battery can be recharged in just over three hours using a 240-volt charging station (available from Best Buy for about $1,500, including installation). Drivers also can also top off the battery at any standard 120-volt outlet using the included charging cord. Range is 100 miles between charges, Ford says.

The price starts at just under $40,000 before federal and state incentives, but almost every amenity and extra comes standard, including the MyFord Touch 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays for custom EV driving screens; a mobile app for remotely monitoring and scheduling battery charges with your smartphone; SIRIUS Satellite Radio; and a Sony 9-speaker stereo system, the company says.

A limited number of Focus Electrics will first be available in California and New York/New Jersey with availability spreading to 15 more U.S. cities as production ramps up: Atlanta, Austin, Houston, Boston, Chicago, Denver, Detroit, Orlando, Phoenix, Tucson, Portland, Raleigh Durham, Richmond, Seattle, and Washington, D.C.

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