More Green Energy Equals More Green Car Buying

Would you be more likely to buy a plug-in electric vehicle (PEV) such as a Chevy Volt or Nissan Leaf if you knew the power which fueled it came from a more renewable source? If so, you wouldn’t be alone, according to a new study which took a look at the green car buying habits of American drivers.

The study, conducted by researchers from Canada and the United States, found that “there was a 23% increase in demand for PEVs when buyers of conventional cars were offered a green electricity programme together with an electric vehicle.” Three different types of American car owners were surveyed, including conventional new vehicle buyers, hybrid vehicle buyers and PEV buyers.

solar-powered-EV-charging-station

Image copyright Progress Energy

Researchers Jonn Axsen from Canada’s Simon Fraser University and Kenneth Kurani of the University of California, Davis, found that “about one-third of conventional car buyers value the combination of a PEV with green electricity,” with the proportion being much higher among previous buyers of hybrid or plug-in electric vehicles.

Global climate change seemed not to be the major factor here for those interested in cleaner energy as a power source, but rather by issues “closer to home.” These included local air pollution and saving money, noted Axsen.

“We have shown that offering a combination of a PEV with a green-energy package can increase demand for PEVs,” said Axsen in a statement. “Some car manufacturers, specifically BMW, are already offering this combination of products and we can envisage that other manufacturers may do the same as a way of stimulating demand.”

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.