Any type of insights which can be gained into the habits of drivers of green vehicles are fascinating ones to report on, given this is still a very small segment of market share compared to overall consumer car ownership. Ford has unveiled some interesting new aggregate data from its MyFord Mobile app, showing how its customers are using their plug-in hybrid vehicles around town and beyond.
The MyFord Mobile app works with Ford’s plug-in and battery-electric vehicles, which include the Fusion Energi, C-Max Energi and Focus Electric. It links up with the cars via an embedded wireless module to collect and provide information a variety of things, such as the current state of charge of the vehicle’s lithium-ion battery pack, for example. It also apparently gives Ford enough aggregate data (not every plug-in hybrid driver makes use of the app) to determine an understanding of operation habits, finding the following:
- More electric drive time: Early in the year, as little as 41 percent of drive time was being spent in electric mode; as recent as July 16, the figure was nearing 60 percent.
- More daily total miles: With Ford’s share of the U.S. electrified vehicle market at nearly 16 percent for the first half of 2013, between 100,000 and 160,000 miles are being driven every day.
- More daily trips: In the last month, roughly 5,000 to 7,000 trips have been made in vehicles using MyFord Mobile daily.
- Short trips: 84 percent of one-way trips are of distances 20 miles or less.
One feature of particular use on the Ford app has been a charging station finder. Through this feature, according to more aggregate data, about 6 million charging stations are found monthly; the average charge time is 185 minutes and 12 pm to 2 pm is when most charge station searches are conducted.
There’s obviously a lot of data here to reflect on that gives insight into how at least Ford drivers are making use of plug-in vehicles. Do your driving habits mirror these? Share your experiences in the comments below.