Coda Offers EV Option For Sticking Closer to Home

For those who are comfortable with just a little less freedom on the open road, electric vehicle startup Coda is introducing two mileage options for their all-electric sedan for 2012. For 25 less miles per charge, you can knock off $2,650 from the sticker price. To the price-sensitive crowd currently shying away from electric vehicles, Coda is hoping this may do the trick to boost sales in 2012.

While Coda got off to a somewhat rocky start, delaying launch of their initial sedan from 2010 to 2011, the company seems to now be moving ahead in full force with the power of former General Motors exec Phil Murtaugh behind them. After consumers were forced to just gaze at the Coda in the mall window (yes, they have a store at the mall), Coda finally ended their coy game of hard-to-get. After a delayed launch from 2010, the Coda sedan is now available at an exclusive dealership in San Diego, with rumored future dealers in Los Angeles, San Francisco, Seattle, and Honolulu. Not necessarily a car for the flashy speed demon or spontaneous road-tripper, but as a five-passenger, mid-sized sedan with ample trunk space it could do the job – as long as the job is relatively close.

Coda Sedan

image via Coda

While their initial pricing of $39,900 (a few thousand over the Chevy Volt and $10k more than the Nissan Leaf) drew reactions just under shock and awe, perhaps skeptics will be pleased to see Coda demonstrate the importance of pricing by introducing their “lite” version at $37,250 for a range of 125 miles.

Murtaugh seems to be well aware of consumers’ price-sensitivity, stating, “Research shows that the high cost of today’s alternative fuel technologies is one of the largest barriers that keep the average driver from purchasing an electric vehicle. Our continuous dedication to identifying affordable solutions and passing the savings on to our customers aligns with our mission of putting an electric vehicle into every garage.”

After federal and state tax savings and credits, the price for the 125-mile range vehicle could reach as low as $22,250 – not too shabby for completely eliminating your trips to the gas station. Whether that is low enough and far enough for consumers, only time will tell.

Angeli Duffin is a Midwest transplant currently living in San Francisco, CA. Kicking off her career doing product design and development with Fair Trade artisans around the world, she then moved on to the editorial side, writing for eBay’s Green Team blog and working as a marketing consultant for social and environmentally minded companies

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