Here it comes! The Tesla Model S blitz is beginning. Palo Alto-based Tesla Motors recently began showing off the technology behind its new Model S sedan in its North American stores, which is sure to be one of the first salvos in the company’s marketing push behind the $58,000 base-model car.
Tesla says that the Model S is the the world’s first sedan built from the ground up as an electric vehicle and the new tour aims to show off the innovations they say make the luxury sedan such a game changer.
The displays highlight the components that make up Model S drivetrain including the motor, battery pack, front suspension assembly and rear drive unit. Customers will be able to see how Model S flat, lithium-ion cell battery improves rigidity and handling, how the rear drive unit is efficiently designed for maximum power, and how the lack of an internal combustion engine makes Model S stronger and safer.
The Model S, which should begin arriving in stores mid-2012, features a lightweight aluminum body surrounding a swappable battery and a standard motor capable of going from 0 to 60 in under six seconds. The base model will have a range starting at 160 miles. If you are willing to upgrade, you can own a Model S capable of 0 to 60 in 4.4 seconds and a range of up to 300 miles.