Electric vehicle start up CODA has announced the opening of its first consumer store, located in the Westfield Century City Shopping Center in Los Angeles. The California-based company sees this store as a way to educate consumers, pursue the public dialogue on electric vehicles, and, ultimately, spur their adoption as well as perhaps make a few sales of its electric car.
CODA’s Test Drive Center, located in the parking garage directly below the store, will give potential customers the opportunity to take the new CODA sedan for a test drive, as well as to become comfortable using an EV charger, as the six reserved CODA parking spaces all feature dedicated EV chargers. As part of CODA’s stated goal to become a resource for the EV industry as a whole, the company also plans to host a series of free educational events for Century City Shopping Center customers, retailers, and the surrounding community.
In keeping with the company’s focus all things green, the store is built with eco-friendly materials (such as salvaged wood from Utah’s Lucin Cutoff Railroad Trestle), energy efficient lighting, formaldehyde-free plywood and recycled stainless steel. The 900 square foot store was designed to present “an engaging and interactive in-store environment,” (i.e., someplace you might actually wander into, should you happen to be out shopping for jeans).
The store includes an Electric Vehicle Bar, an interactive educational area focused on communicating the benefits of electric cars; a Technology Display, featuring a full-scale replica and explanation of CODA’s battery and propulsion system; and a Test Drive Check-in Counter, which the company sees as a one-stop shop for interested parties, who can sign-up for a test-drive at the time of their visit, make an appointment for a future date, or check-in from an online inquiry.