Tesla Motors Opens Fancy Colorado Store

High-end automaker Tesla Motors has opened a new retail store at the Park Meadows shopping center outside of Denver, Colorado as part of a plan to try and increase sales of the upcoming Model S.

Just recently, we reported that the the luxury automotive company has offered shares of stock for public purchase, and that some of those funds will also go toward expansion of the Model S electric car, which goes on-sale in 2012. The top end version of the car has a reported 300 mile range, a top speed of 120 miles per hour and $70,000 price tag.

image via Tesla Motors

At the new store, customers will be able use touch-screen monitors to learn about the benefits of electric vehicles, ask questions about ownership, and configure their own design. Tesla Motors also has plans to build a service center in Glendale, Colorado to act as a central hub for its team of service specialists that travel to homes for maintenance requests.

Looking at the store design above, one definitely gets the sense Tesla is going more for an Apple like retail experience and not one a person gets when going to a typical car dealership.

Aaron Colter is a freelance writer and marketing consultant in Portland, Oregon. A graduate of Purdue University, he has worked for the NCAA, Dark Horse Comics, Willamette Week, AOL, The Huffington Post, Top Shelf Productions, DigitalTrends, theMIX agency, SuicideGirls, EarthTechling, d'Errico Studios and others. He is also the co-founder of BananaStandMedia.com, a free record label, recording studio, and distribution service for independent musicians.