Tesla Roadster Steps Out For Fashion Week

Of the many fabulous designs set to showcase at Berlin Fashion Week this month, few of them, we imagine, would not look good beside a Roadster. Tesla Motors is set to test that hypothesis by shuttling models, designers and other VIPs to and from events in true zero-emissions, fashion-forward style.

The iconic electric sports car will also be featured with works by Julia Starp, a designer who creates women’s wear with sustainable materials like organic cotton, “peace silk,” hemp and bamboo. Starp’s one-of-a-kind haute couture has graced Euro celebrities such as Birte Glang, Katja Flint, Sarah Maria Besgen, Tokessa Martinius and Viola Möbius. She said, in a statement, “I want to prove that fashion, beauty, individuality and comfort do not conflict with sustainability — and that’s exactly what the Tesla Roadster demonstrates, too.”

Roadster Berlin Fashion Week

image via Tesla Motors

Tesla notes that Germany boasts more than 100 Roadster owners, who–thanks to the country’s aggressively green stance on renewable energy–power their electric vehicles from one of the cleanest grids on the planet. Currently, the company has partnerships with a number of different European  fashion brands, including TAG Heuer, Bikkembergs and Belstaff.

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

1 Comment

  • Reply January 20, 2011


    I love this car company and ideas. Most Americans don’t like cars not burninig oil but we only drive about 40 miles a day. Ladys it’s time to change our men behavior.
    We see good things in this car when pice will gt urope price $7/gal.

Leave a Reply