Toyota SEMA Prius Dresses To Impress

Want to pimp your Prius? Have a boatload of cash? Look no further for inspiration than the Prius C&A Custom Concept vehicle, now making  its North American debut at the 2010 SEMA Show for the automotive industry. The vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan in order to demonstrate “the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle.”

As far as a makeover goes, you’d hardly recognize the staid, teardrop-shaped family vehicle beneath that sporty exterior.  From front to rear (with the exception of the doors) the exterior of the Toyota Prius C&A is equipped with light-weight carbon fiber, including the aero side skirts with vertical spoilers, front bumper and fender flares with “radically large air intakes,” the engine hood, roof, rear hatch, rear spoiler, rear bumper with vertical spoiler, and rear garnish. The concept vehicle also features an outside mirror camera system, smoked rear combination lamps with a translucent rear side spoiler, styled exhaust tip and front and rear lighted Toyota badging.

Prius_C_and_A_Custom_Hybrid Car

image via Toyota

The Prius C&A concept turns heads with 18-inch, forged wheels with aluminum aero rings, and a sport suspension by TIEN that lowers the vehicle by four inches in the front and six inches in the rear. It features a nearly all-suede interior, souped up dashboard gauges and custom seats.

Sure, we ask. But where are the purple running lights?

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Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.