GM’s Chevy Volt, which we learned earlier this week will have a base price of $41,000 before tax credits, will be produced in larger numbers than originally mentioned, the auto manufacturer said today. The company plans to increase production by 50 percent, from 30,000 units to 45,000 units, in 2012.
Though a specific reason for this production increase was not mentioned, GM did make it known that more than 25,000 people have joined the Chevrolet Volt enthusiast list in the past few weeks. It also mentioned in dollars how much the Volt is meaning to it and other companies – $336 million in new investment has been plowed into a plant for production of the vehicle, part of more than $700 million GM has invested in eight Michigan facilities to support Volt production since 2008. Additionally, battery cell supplier LG Chem/Compact Power Inc. broke ground on a $300 million, 650,000 square-foot plant to support production of the Volt.
In a related media development, GM also has released a new video clip extolling the virtues of the Volt over other electric cars. Autoblog Green makes mention of the clip, which you can see below, noting that while GM is quick to point out its own believed advantages of this car over others, issues like the announced price could produce stumbling blocks in the minds of consumers.