Toshiba Will Build Electric Car Motors In America

Toshiba, a name more commonly known in consumer electronics, is in fact a global electronics company with its hands in a number of different pies. This name may also someday be stamped on the electric drive motor of your next Ford green car. It was announced today by the company that it will be expanding production capacity at a plant in Houston, Texas for “production of high-performance drive motors for hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and electric vehicles (EVs).”

Toshiba decided to do this after being awarded a contract by automobile company Ford to supply drive motors for hybrid and plug-in hybrid vehicles. It will be the company’s first overseas manufacturing base for automotive propulsion motors which are currently produced in Mie Prefecture, Japan. Construction for the expansion will begin early next year, with production of the motors beginning in 2012.


image via Royale

Toshiba, which also works on other automotive technologies such as on-board control systems and batteries, sees big potential dollars in motors for electrified vehicles. It believes that the global market will grow from 50 billion yen in fiscal year 2009 to 1 trillion yen in fiscal year 2020. The establishment of expanded production operations in Houston will allow it to increase its American green car motor presence as well as establishing closer contact and collaboration with automobile manufacturers.

“Toshiba recognizes the importance of localizing production within North America to ensure long term growth and make a commitment to the North American market,” said Shinichiro Akiba, President of Toshiba’ Group’s Toshiba International Corporation, in a statement.

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I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.

1 Comment

  • Reply July 6, 2010


    The hardest thing with creating a useful electric car is a combination of an affordable price and the battery life. To get good mileage on your battery you are looking at paying around $100,000 requiring a quite large auto loan. If you need to pay less you aren’t going to get good mileage on your automobiles battery. Technology should soon enough have advanced to the point of this dream being a reality because you will find currently multiple corporations working on getting this done. There are many issues that nevertheless have to be worked out like how to proceed in a power outage, but besides things like that, I cannot wait to be able to afford an electric car.

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