Kia Jumps Into Hybrid Car Market With 2011 Optima Offering

Yesterday in New York it was Hyundai announcing it was entering the hybrid market with its new 2011 Sonata Hybrid. Today we get word that Kia is following right behind, saying from the auto show going on there that its upcoming 2011 Optima mid-size sedan will be available in several different powertrain flavors, including a hybrid offering.

The 2011 Kia Optima hybrid design will arrive in Kia showrooms next year. It will marry your typical electric motor hybrid technology with a 2.4-liter engine based around the auto manufacturer’s Theta II powerplant. The Optima shares much in common with the Sonata, according to Autoblog Green, including the “lightweight architecture” and perhaps the same “37/39 mpg for the hybrid” offering.”

Kia Optima

image via Kia

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” said Peter Schreyer, chief design officer, Kia Motors Corporation, in a statement. “From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail.”

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