Say one thing for Sungevity: the home solar company has a knack for pouncing on PR opportunities. Back in April 2010, it drew attention by offering to install a solar-power system on the White House. Now, during this sizzling-hot summer pretty much everywhere east of the Rockies, Sungevity is promoting the extension of its service into five northeastern states with a biodiesel and solar-powered ice pop truck.
The Oakland, Calif.-based company is calling this rolling promotion the “Rooftop Revolution.” The truck hit a number of sites in the New York City area in late July and was rolling onto Boston in early August. Stops in New Jersey, Delaware and Maryland are on the schedule through the end of the month. A rave review on Yelp said the truck was offering “bangin flavors,” including coconut, coffee, agave watermelon and strawberry.
The lure is the free all-natural popsicles, but Sungevity is looking to do more than give away cool treats, of course. The truck has specially installed iPads that, in Sungevity’s words, “will introduce consumers to the company’s innovative iQuote process, the solar industry’s easiest and most efficient process for going solar.”
Oh, and as for those White House panels? The U.S. Department of Energy (DOE) didn’t take Sungevity up on its offer, instead opening up a competitive bid process. The panels still aren’t up, but a DOE blog post in late June said the department “remains on the path to complete the White House solar demonstration project,” and added that the department was “looking forward to sharing more information – including additional details on the timing of this project – after the competitive procurement process is completed.”