Starbucks Continues To Green Its Operations

Coffe retail giant Starbucks is out today with its annual sustainability report, touting its efforts to make its massive coffee operations more green, alongside efforts in other areas. The company defines this overall approach in a variety of ways, ranging from ethically sourced coffee beans to reducing water consumption. We’ll be taking a look in this story around their efforts in green technology in particular to make their environmental goals more of a reality.

Starbucks opened its first Seattle, Washington-based outlet in 1971, and now has over 17,000 stores in some 55 countries around the world. Add to that its massive supply chain and other management assets, and you have yourself a giant operation with lots of room for green tech innovation. The company, at least according to its report, seems to be trying to deliver in this regard.

image via Starbucks

With all of those locations around the globe, green building design would be a must you’d think. It is something Starbucks seems to think as well, as the company noted that in 2011 it began working to bring LEED green design standards to its new retail outlets in the form of building 75 percent of its new company-owned stores to this eco specification (as well as some interesting store concept ideas). It is also working to provide its licensees and other business partners “sustainable design and construction practices” support.

Inside these stores energy conservation, according to Starbucks, is seen as key. This means making use of energy management systems that cut down on power used by HVAC equipment, installing energy efficient lighting in thousands of stores around the world and replacing existing equipment, such as appliances, with more efficient models as the older ones reach the end of their lifecycle. Starbucks says these items helped decrease its energy consumption by 7.5 percent since 2008, with a targeted goal of 25 percent by 2015.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.