Could Sexy Sell Solar Panels? Ask American Apparel

Here at EarthTechling we are all business all the time when it comes to reporting on topics like renewable energy. Well, maybe not so much all serious every moment. Here’s a case in point – a quasi NSFW video from American Apparel involving its Los Angeles factory, solar panels and gals in bikinis.

image via American Apparel

Solar powered bikinis aside, this video below offers up an interesting novelty to how solar power could be promoted. Apart from astounding developments like 3D solar from MIT, clean energy can be boring to some at times. Could sexy help sell clean energy? It is an interesting question to ponder as one watches the domestic renewable energy market struggle to figure itself out in in these tight economic times.

Here’s a few choice lines from other media outlets which have taken a look at this short video clip:

  • Huffington Post – “If only going green were always this simple and sexy. Obama Administration, take note.”
  • Business Insider – “We’re not sure if this is a joke or not. Nothing would surprise us from notorious [American Apparel] CEO Dov Charney.”
  • LA Weekly – “No wonder L.A. Mayor Antonio Villaraigosa and the DWP’s big solar initiative failed a few years ago — all they had to do was stick some babes on it!”

American Apparel notes the solar panels in its rooftop array generate 150 kilowatts of energy, contributing to 15% of its energy needs for this facility. The panels do, in fact, need to be cleaned periodically, though I can’t imagine these models are the ones doing it. Solar Maid perhaps?

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.