Calling all Electronauts! Come in Electronauts! Please report at once to the BMW Mothership for an important announcement!
Last fall we reported on BMW’s marketing campaign surrounding the launch of the German automaker’s all-electric ActiveE sedan. Now, according to a recent release, the active recruitment of specially selected ActiveE lessees is officially under way.
BMW is looking for 700 brave souls to “become one of the first to drive the all-new, all-electric BMW ActiveE, and join us in the next frontier.” The company hopes to find a customer who is a “front runner of innovation, and an advocate for sustainability. A surveyor of the present, and a proponent of the future.” What this all means is that BMW is looking for customers to provide feedback during the two-year life of the lease.
Potential Electronauts must first register with BMW and then acquire a quote from BMW’s charging station installer, AeroVironment. When you accept AeroViroment’s installation quote you’ll learn whether you’re eligible to become one of the chosen 700 Electronauts.