In April of 2010, a reporter was able to grab a few words with 350Green founder Mariana Gerzanych. At the time, 350Green was a young, scrappy player in the nascent electric vehicle (EV) charging station industry, pitted against the government-backed giants Ecotality and Coulomb. That didn’t stop Gerzanych from making a bold claim, saying that the biggest transition in the 100-year history of the auto industry would happen in the next 24 months.
A year and a half later, that transition is still a building wave and the industry charged with putting in place the infrastructure to support the future of the electric car is just beginning to take shape and make its presence felt.
The previous year and a half has also seen tremendous change for the California-based charging network player. The company has emerged as a larger force in the industry, with plans to enter up to 20 US markets, an impressive collection of strategic partners and a revenue strategy that they hope will start posting impressive numbers sooner rather than later.
EarthTechling recently spoke with 350Green’s VP of Sales, Dave Goodridge, about the state of EV infrastructure and the role that 350Green will play in this dynamic and emerging market.
EarthTechling: What is 350Green’s strategy going forward for the EV charging market?
350Green: 350Green is an EV service provider. We build, create and manage the infrastructure and the equipment for our customers across the country. We see that infrastructure as being a motivation and something that gives consumers the confidence to drive electric vehicles and, of course, charge at our stations. We are a customer-facing business model and at the moment we are at phase one: building out that infrastructure. We’re engaged in building corridors between markets and building out the major US markets we’ve identified.
EarthTechling: After this initial infrastructure is in place, what then?
350Green: We are putting our stations out there with intent. We want to make our stations convenient and usable for the consumer and that also means having a customer payment model that works. We are focused on giving the consumers confidence right now.