Dell Responds To Greenpeace Call Out Over Computer Chemicals

The news story we wrote up earlier today over Greenpeace calling out Dell over computer chemicals drew a quick response from the computer manufacturer in defense of its policies. We asked Dell to elaborate more on this comment. This statement came to us from Dell’s Michelle Mosmeyer:

Dell remains committed to integrating the most environmentally preferable materials into our products, and we’re working closely with our suppliers to accomplish this.

We have always been committed to eliminating BFR/PVC from our products, and we plan to achieve that goal by the end of 2011 for newly introduced personal computing products. This task presents challenges, but we’re working closely with our suppliers to find reliable, environmentally preferable alternatives that maintain the performance standards our customers require.

We already deliver some BFR/PVC-free or -reduced products today. Our G-series light-emitting diode (LED) monitors, for example, are free of PVC, BFR, arsenic and mercury; their external chassis is made of more than 25 percent post-consumer recycled materials; and their energy efficient design earned them EPEAT Gold certification. Beyond BFR/PVC, we’ve committed to introduce arsenic-free display glass in all notebooks and many display monitors, and we offer a variety of Dell notebooks with mercury-free LED (light-emitting diode) backlighting.

Building greener products is just one aspect of Dell’s commitment to environmental responsibility.

image via Dell

To help customers minimize their impact on the planet, we’re working to make our products more energy efficient. To that end:

•Dell was a founding member of ENERGY STAR and first in the industry to announce compliance with ENERGY STAR 5.0 requirements on select systems.

•Dell was first to list an 80 PLUS Gold power supply for servers and an 80 PLUS Silver power supply for desktops.

•We’re transitioning our notebooks to LED displays, which are mercury-free, highly recyclable and deliver significant energy savings.

Beyond how much energy they use, we work to constantly improve what goes into our products.

We take a precautionary approach when selecting materials for our product and strive to eliminate substances of concern from our products by:

•Maintaining a banned and restricted substance program

•Choosing designs and materials that avoid the use of substances of concern

•Prohibiting supplier use of these substances contractually

•Substituting viable alternative substances

If alternatives are not yet viable, Dell works with its industry partners to promote the development of reliable, environmentally sound and economically scalable technical solutions.

Since 1996, Dell has been working to better understand supply chain readiness for BFR and PVC-free electronics, to develop technology roadmaps and to qualify suitable replacement materials. Since 2007, Dell has introduced more than 35 BFR/PVC-reduced or BFR/PVC-free products, including:

•Latitude Z laptop, which features a mercury-free LED display, arsenic-free display glass, and many internal components that are free of BFRs and PVC, including the PCB laminates and most cables and connectors. These features are available on all configurations of the Latitude Z.

•The Adamo XPS 13 laptop, featuring a mercury-free LED display, arsenic-free display glass and significant PVC/BFR reductions. These features are available on all configurations of the Adamo XPS 13.

By the end of 2011, all newly introduced Dell personal computing products will be BFR and PVC-free, as acceptable alternatives are identified that will not compromise product performance and will lower product health and environmental impacts.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.