A baseline sought by many looking to buy more energy efficient consumer electronics, especially televisions, is the optional Energy Star label promoted by the EPA. Consumers living in the Northwest can now go beyond this Energy Star label apparently via a new, more aggressive energy efficiency program called simply Save More.

The Save More initiative, which builds upon Energy Star as well as an similar one under way in California, is another voluntary label which is being promoted by the Northwest Energy Efficiency Alliance (NEEA), a regional non-profit founded by Northwest utilities, the Energy Trust of Oregon and the Bonneville Power Administration. The NEEA is working with local retailers to promote initially energy efficient televisions which exceed the Energy Star efficiency standard by at least 30 percent. These TVs will get their own special stickers which promote the Energy Star and Save More logos prominently.

image via Northwest Energy Efficiency Alliance
image via Northwest Energy Efficiency Alliance

The NEEA says shoppers should look for their local utility and Energy Star logos on televisions at major retailers, including: Wal-Mart, Best Buy, Costco, Sears, Sam’s Club and Kmart. “Independent community retailers” reportedly will be getting involved in this program soon as well.

Save More [via press release]

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