Ford and Toyota are battling it out for the hearts and minds of American hybrid owners.
Toyota fires up its own version of a reality show as eco organizations compete for donations by being the best to eek out MPG from a Prius Plug-in Hybrid.
Toyota is building out its low carbon footprint for personal transportation via a do it all hub located in Japan.
Toyota aims to keep its electric vehicle racing title at Pikes Peak in Colorado, unveiled an upgraded racer suited to the task.
The Toyota Me.We design idea aims to bring a little more fun and environmental concern into the green car segment.
Toyota has unveiled in Shanghai a six seater, hybrid concept aimed at younger customers planned for the Chinese market.
Toyota made mild changes on its popular Camry Hybrid for MY 2013. These include softer door plastics, matching color armrest, and nicer stitching in the leather seats.
Japanese transport companies Hino, Yamato, and Toyota have teamed up to test an EV truck concept in Japan over the next year.
New data from R.L. Polk confirms the Prius rising in popularity in the Golden State, with it ranking as the top in new vehicle registrations for 2012.
Toyota unveils the I-Road in Geneva, showing off its vision of short range electric vehicles which would be used to commute those final few miles into a city center.
NIssan announces the Leaf has sold over 50,000 cars since debuting in late 2010, and some quick math shows it may actually have outpaced the Toyota Prius.