Volkswagen, looking to make a huge entrance into the emerging Chinese low carbon transportation market, is bringing offerings from across its various brands, including VW, Audi and Porsche, to drivers there. It is hoping to implement a “tailor-made strategy in China” that will boost sales of its so called new energy vehicles (NEVs).
There are a range of these vehicles already available in China, according to VW, and a whole bunch more on the way. By the time the dust settles, Chinese drivers can expect to have choices such as the Audi Q5 hybrid quattro, Audi A6 hybrid, Audi A8L hybrid, Volkswagen electric up!, Audi A3 e-tron and Porsche Panamera S E-Hybrid.
Localization of its new energy vehicle technology looks to be part of VW’s strategy in China as well. The German automaker noted it will be ready for volume production of new vehicles from 2016 onward, “when the charging infrastructure is widely available.” One example of this is a planned partnership between Audi and FAW, a Chinese state-owned automotive manufacturing company, on a plug-in-hybrid project especially for the Chinese market.
“Volkswagen Group is committed to implement a tailor-made strategy in China and to bring new energy vehicles to China to meet the local consumer needs in all segments and classes,” said Prof. Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen AG, President & CEO of Volkswagen Group China, in a statement. “The Group’s overall focus are Plug – in – Hybrid, as it combines the best out of two worlds – pure electric driving in urban areas and long distance driving with an efficient combustion engine. With the Porsche Panamera Plug-in Hybrid, we are already offering Chinese customers NEVs and will further increase our portfolio step by step.”
Besides Volkswagen, General Motors is also looking to China to expand its green vehicle sales. The American automaker earlier this month showcased its strategy in Shanghai. Both companies will find themselves with an uphill climb as they deploy these cars, however, as despite progress in a government supported push of electric vehicles, there are still a lot of challenges facing this niche automotive market. For example, the cities of Shenzhen and Beijing were, as of the end of last year, the only ones to adopt more than 1,000 such vehicles.