Toyota Prius Plug-In Hybrid Sees Big Price Drop

Though the Toyota Prius is easily the best selling hybrid out there, not all members of its extended family likely have the same luck. One of these seems to be the Prius Plug-In, which the Japanese automaker recently announced will see a significant price drop in an attempt to lure more buyers into driving off dealer lots with one.

Toyota said the 2014 Prius plug-in hybrid will have its suggested retail price lowered by $2,000, making it start at $29,990. The more advanced model, meanwhile, is seeing a $4,620 reduction in its price tag, dropping it to $34,905. This prices come down even more when one factors in a federal tax credit of up to $2,500 and, if in California, a $1,500 rebate as well as access to that state’s HOV lane.

Toyota Prius Plug-in Hybrid (image copyright EarthTechling)

Toyota Prius Plug-in Hybrid (image copyright EarthTechling)

Both the regular and advanced models of this Toyota hybrid have the company’s 1.8-liter hybrid drivetrain, allowing them to operate in electric only mode for a short time. Some feature upgrades have been tossed in as potential eye candy for would be owners as well. In the base unit, one gets heated cloth front seats, a feature that allows customers to activate their A/C remotely, “unique” 10-spoke alloy wheels and a total of three years of roadside assistance. Stacked on top of these in the more pricey offering one finds a high end navigation/audio system, heads up display and eight-way, power-adjustable driver’s seat with power lumbar support.

As for where this Prius is being sold, Toyota noted the plug-in hybrid is available in 15 states, including California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.