Tesla Model S Drivers Love Pot And Kinky Behaviors

Gravity, an Internet personal recommendations company, took a look across its data sets recently to note what are aggregated interests and attachment levels Prius drivers have around interests and hobbies versus those of Tesla Model S owners. In taking a look at what your green vehicle choice says about you as a person, some fascinating results emerged as shown on the graphics below.

One thing which stood out right away, according to Autoblog Green, was the difference in interest levels around environmentalism, which is an area both vehicles are marketed towards. Notably, particularly for the 183,000 Tesla Model S “aficionados” who were in the data set,

environmentalism is not a substantial area of interest…this may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than it’s environmental benefits.  This is supported by the fact that, while the Tesla audience is 8.5 times more likely to be interested in fuel efficiency than the general population, Prius fans are 4x more likely to be interested than the Tesla folks (34x general population).

The Prius sample, meanwhile, was much larger at 900,000 drivers. A lot was gleamed from analysis of this audience, including the fact they have a strong interest in technology such Apple and Facebook and media sources such as The Atlantic and the New York Times. Not surprisingly, besides environmentalism, there’s also interests in other matters related to social change.

Prius-Info-Graphic_2400w

Tesla drivers, by contrast, tended to have business and finance as their dominant categories of interest. They also tended to like whiskey and breweries for drink and, strangely enough, had abnormally high levels of interest in cannabis, erotic dance, strip clubs and Lululemon.

Tesla-Info-Graphic_2400w

Gravity got to their results by first analyzing interest levels on individual levels before bringing that information together into a single data set “reflecting the aggregated interests and attachment levels for the entire set. This allows for a holistic view of the audience which can then be compared against another audience or the general population of hundreds of millions of users.” At the end of the day, do you align more with a Prius or Model S driver and why?

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.

  • Erick

    The Tesla model S, by itself, accounted for the entire expansion of the luxury sedan market sales: about 9%. What does this mean: not only do people want to buy an electric luxury car like Tesla’s above any other luxury car, but more people are willing to buy a luxury car than before because it is a Tesla. Bottom line, Tesla is the future of the automotive industry. Hey, they didn’t keep any other car manufacturer from making something this incredible themselves. At this point, the reverse is not true. Tesla’s model S achieved the best car evaluation score ever, voted car of the year, and is the most awesome to drive… It’s the first real shot anyone in the car industry has given the environment. Period. They are the best. Period. Be thankful that somebody did this. Be thankful that you wont be staring at exhaust fumes for the next decades, visualizing a terrible future for your children. Support Tesla, they earned it, and you owe it to the possibility of a good place to live.

    As far as your claims of Tesla consumers vs …. inadequate, inacurrate, irrelevant, outdated… just like the competition. Get serious, get real or… get going.

  • John Hagelbarger

    Not surprising.

    A Prius costs (roughly) $30,000, and is practical as one’s only car. I have one, and know. I drive it around town, drive it on long road trips, haul large loads of instruments in it, camp in it, and take it (carefully) on lousy back roads. It does all those reasonably well, returns about 41 miles-per-gallon, and I’m fairly happy with it.

    A Tesla Model S costs (roughly) $90,000, and at least right now, is not practical as one’s only car because of the range problem. For most owners, it’s going to be a second or third or fourth car. So, for a Tesla owner, you’re talking probably at least four times the disposable income, and possibly quite a lot more.

    Or, in other words, you’re talking a whole class difference, between middle-class and upper-middle-class. Between a 30-year-old hipster software engineer who still goes out to rock shows and his 45-year-old boss’s boss. Who probably was in a frat as an undergrad, has an MBA on top of his engineering degree, might be a (libertarian) Republican as opposed to a Democrat, and hangs out with senior management because he plans to make it to the top. Very different people, and very different interests. Even the pot-smoking and the strip clubs make sense, as the pursuits of a former fraternity bad-boy trying to hang on to his youth.

    And in light of that, he probably bought the Tesla because it scored better than the equivalent BMW, Audi, or Mercedes. Because within its specialties as commuter car and weekend performance machine it’s pretty hard to beat. And because its state-of-the-art technology identifies HIM as state-of-the-art to those who care.

    And, as I said to begin with, not surprising.

    • QKodiak

      The Tesla Model S is the primary, number one car; not a second or third car. If you know anything about EV owners, their electric car always becomes the primary car that gets driven all the time. The other vehicle(s) becomes the second or third car that rarely gets used. Several Nissan Leaf owners’ other car is a Prius. Guess which one is rarely used? The last review I read, the Leaf owner replaced his “gas guzzling Prius” with a Chevy Volt.

      You say your Prius can do those other things reasonably well. It sounds like a Subaru Outback would better fit your needs, and you could spend the $5,000 (37k miles or 3.1 years worth) saved on the extra gas used.

      Your only relevant point is that the Model S can be inconvenient as one’s only car right now. But what owner of a $70-100,000 car only has one vehicle? Anyway, The Tesla Model S can be inconvenient on long road trips because the Supercharger network is not widespread enough, yet.
      In just two years, Model S owners will be able to go anywhere in the US quickly and efficiently, for FREE. (using solar energy)

      In no universe can a Prius come close to the Model S in any comparison other than purely money. However, people don’t buy expensive high-end cars to save money. The Model S is one of the most epic cars to ever be made. So says nearly everybody who has driven it.

      If you take road trips exceeding 200 miles once a month, that’s only 3.3% of your time. Claiming that your Prius is more practical because it’s more convenient 3.3% of the time, is just silly. The other 96.7% of the time, the Model S destroys your Prius in looks, practicality, usability, convenience, performance, technology and pretty much every other way that matters; which is why people love the Tesla Model S.

      Yes you buy it to make a statement; But you also buy it to not fund terrorism via oil. You buy it because it’s all-American. You buy it because it’s the best car you’ve ever driven. You buy it because you’re tired of 7-series and S-classes. There are tons of other reasons to buy a Model S. Why point out the few negatives and the crazies?

      • John Hagelbarger

        Ok, several points:

        My “second, or third, or fourth car” comment was a little confusing. That a Model S owner would drive that car the most, I don’t dispute. I simply meant that a person who could afford a Model S probably has several other cars already, including at least one that runs on gas or diesel for those long road trips that the Model S isn’t yet practical for.

        For me, personally, your math is off. Most of the time, I take between two and four road trips a month, ranging from 400 to 600 miles each. At least half the mileage on my odometer comes from those. So the difference between 40 and 30 MPG is, for me, significant and the Prius is probably the best choice.

        The Model S is a fantastic car. No argument. I’d own one if I could afford it. However, I can’t. But in four or five years, when my Prius is starting to close in on 400k miles and even Toyota build quality might be nearing its limits, I will be VERY interested in a used Model S or Model X. Or, more likely, in the new, so-far-unnamed $30-to-35,000 affordable Tesla that there’s been talk of.

        • QKodiak

          Okay. I see where you are coming from. You drive a whole lot more than anyone I know! This articles title was rather disturbing because I do not want to lumped into either group. It’s an insult to all Model S owners and enthusiasts.

    • SashaWants2Rock

      Exactly. An income bracket and mentality that says “yes I want to be just like Bond or Cruise or ironman and be technologically hot to the ladies and alpha to my fellow chest beaters” who do the beating through financial hieriachy. “To show my sex appeal and buisness savvy I am a mini musk a true iron man I wear italian suits that cost $10,000 have women put up in different cities, and this car oh yes this is my Tuesday showpiece you know gotta get one in for the environment and look techie and progressive”. FOOLS that look cool but fools just the same. True cool is Hank Williams Jr. or Johnny Cash, Vince Vaughn, Lemmy of Motorhead those dudes would be badass in Pinto’s. Class, or I like to say dressings can be painted on. These charts are so flawed it’s unbelievable. the word spoonfed comes to mind I don’t know why.

      The prius is for the people that put on fundraisers that don’t cost more to put on than the actual funds raised. They are the true greenies that love earth, don’t showboat about and need no approval from a testoterone driven ideal to assure themselves they are just as good as anyone. I personally think the Prii are ugly and am partial to gas guzzling ’67 Camaro and when Al Gore gets as many solar cells on his roof as David Letterman has on his montana home then I’ll know the SHHTF.

  • ThisIsNotTheAntiGovtCommentYou

    “This is supported by the fact that, while the Tesla audience is 8.5 times more likely to be interested in fuel efficiency than the general population, Prius fans are 4x more likely to be interested than the Tesla folks” Probably has nothing to do with the fact that Prius owners actually buy gas. Tesla owners don’t go to a gas station, so they don’t care about fuel efficiency. Prius owners buy gas, so they probably care more about fuel efficiency. When I bought my Focus EV I didn’t look at MPGe because I don’t care, range is much more important.

  • Craig Salamander

    GROSS!

    • Craig Salamander

      Not having to gas up gives them more time to meditate on the sex organs

      • Craig Salamander

        A dog can clean his own gentials with his tonge . Is that why she’s “barking her way into heaven” … and doesn’t want to get married?