Toyota is pitting environmentally-conscious, charitable organizations in three states against one another in a bid to win contributions for the Japanese auto giant. How? By getting them to be one of the best entities garnering the highest overall MPG over the course of a 30-day period in a Prius Plug-in Hybrid.
The organizations, based in New York, New Jersey and Connecticut, are tasked with driving a borrowed Prius ” a minimum of 500 miles total and 75 miles each week. The highest overall MPG according to the Prius’ trip computer per 30-day challenge wins a $2,500 contribution, with second-place finisher earning $1,000 and the third-place finisher winning $500. All participating companies will also receive a $200 gas card.”
The event, which kicked off yesterday, has the following organizations taking part in it, according to Toyota:
- The Greyston Foundation, a Yonkers, N.Y.-based network of for-profit and not-for-profit entities providing life services and work opportunities to low-income individuals and families, including the bakery that exclusively supplies brownies to Ben & Jerry’s Ice Cream
- Greater Mercer TMA, a nonprofit, public private partnership dedicated to reducing traffic congestion, decreasing air pollution and improving mobility in and around Mercer and Ocean County, N.J.
- Bloomfield College, an independent, four-year college in Bloomfield, N.J., that prepares students to attain academic, personal and professional excellence in a multicultural and global society
- RYASAP, a Bridgeport, Conn.-based nonprofit that serves as a catalyst in communities to ensure the safe and healthy development of youth, young adults and families
- The Center of United Methodist Aid to the Community Ecumenically Concerned Helping Others (CUMAC/ECHO), which works to alleviate hunger and its root causes in Paterson, Passaic County and northern N.J.
- Glamourgals, a national organization that creates teen volunteer chapters providing companionship and complimentary beauty makeovers to women living in senior homes.
- The Helping Hands Food Pantry, a donation-run group established by a local councilman and minister in Teaneck, N.J., that provides free, supplemental groceries to needy residents.
If you are looking for something to do and want to check in to see how these organizations are doing, check out one of these social media channels Toyota has set up for the event. Don’t lose too much sleep doing it though:
If you miss this don’t fret – it is the first of five separate waves of competition, each with up to eight challengers.