How Zipcar, Honda And Paramount Keep LA Green

Can private industry be eco-friendly while pursuing the almighty dollar? Yes, if they’re Honda Motors, Paramount Developers & Contractors (PCD) and Zipcar.

Honda Motors is one of the world’s biggest automakers, with its Accord sedan and Civic compacts among the top 10 vehicles sold here in the U.S. and the rest of the world. PCD is a property management firm based in Los Angeles. Finally, Zipcar is a car-sharing service, where customers schedule a car for the day (or hour), pick it up curbside, then leave it for the next person to drive away.

2013 Honda Fit EV

image via Honda

All three companies are doing their part to make the world a little greener. Recently Zipcar announced it is adding the latest Honda Fit electric vehicles (EV) to its LA fleet. Using a 92-kilowatt electric motor and powered by lithium ion batteries, the Fit EV emits no emissions and gets the miles-per-gallon equivalent, or mpge, of 132 mpge in city driving, 105 mpge highway and 118 mpge combined, according to the EPA. Range is guesstimated to be 82 miles. The EV’s batteries can be recharged in roughly three hours using a 240 volt charger.

That’s where Paramount Developers & Contractors come in. The Honda Fit EVs by Zipcar are located in commercial buildings at 6464 and 6565 Sunset Boulevard in Hollywood. The property is managed by PCD, with the green hatchbacks parked in Zipcar-marked stalls equipped with charging stations. PCD representatives say this is not that unusual for the company, being among the first developers in the area to install EV chargers on their properties but even incorporate solar panels on rooftops.

Finally, Zipcars’ car-sharing service reduces the want, or even need, for personally owned vehicles. Says Jeff Shields, general manager for Zipcar LA: “We are thrilled to be able to offer Honda Fit EVs to our members in the Los Angeles area through Zipcar’s program with Honda. The new EVs will enhance the sustainable transportation options our Zipcar members have available to them and allow Los Angeles residents and visitors to further reduce their carbon footprint, all while driving one of the most technologically-advanced and fun cars on the road.” Note that Zipcar offers other zero and low-emission vehicles including the Chevrolet Volt, Nissan Leaf, and Toyota Prius.

Joel Arellano is a writing professional for over two decades, working in such diverse industries as finance, aerospace, telecomm, and medical devices. He has covered the automotive industry for more than six years, and his articles and blog posts can found on at Autoblog, Autoblog Green, Automotive.com, motortrend.com, trucktrend.com, and automobilemag.com.