Continuing its bold sustainability trend, fashion company Puma recently announced a collection of shoes, apparel and accessories that are either biodegradable or able to be recycled through PUMA’s Bring Me Back Program at the end of their lifecycles. The line is called InCycle, and all items included in it have earned the “Cradle to Cradle Certified Basic” certification.
Cradle to Cradle certification requires that companies meet rigorous standards on five sustainability factors: 1) the use of environmentally safe and healthy materials; 2) design for material reutilization including recycling and composting; 3) renewable energy and management of carbon; 4) water stewardship; and 5) social fairness. With the InCycle collection, Puma hopes to address the environmental footprint of its consumers’ disposal by helping them to reduce their personal waste generation.
The PUMA InCycle collection can be broken down using one of two processes: the Technical Cycle or the Biological Cycle. Materials within the Biological Cycle can be broken down by microorganisms into biological nutrients and will go back into the earth, thus making them biodegradable. Materials found within the Technical Cycle – such as metals, textiles, and plastics – can then be used to create new products.
Products in the collection, which will be available starting next month, include the Puma Track Jacket and Puma Backpack. The Jacket is made from 98% recycled polyester harvested from used PET bottles, returns to polyester granulate at the end of its life. The granules then serve as a secondary raw material for other products made of recycled polyester, reducing the need for crude oil, energy and the amount of waste created. The Puma Backpack is made of polypropylene and will be returned to the original manufacturer in China after collection, who will then produce new backpacks from the recycled polypropylene.
The best thing about InCycle is Puma’s international visibility, and reputation for producing sleek, high quality shoes and athletic wear. The line helps to promote sustainable ideas while demonstrating that recycled or biodegradable materials need not require a sacrifice of aesthetic or durability.