Breaking Down The Mystery of Cleantech

future-360Editor’s Note: EarthTechling is proud to repost this piece courtesy of Future360.

After some extensive polling, we discovered that cleantech isn’t exactly well known. In fact, most people have no idea what it is. So that’s why we’re launching Operation Cleantech to let everyone in on the best kept secret in the world. First thing we need to understand is just how many people don’t understand cleantech. We sent out reporter Bryan Erwin out onto the streets of downtown Los Angeles to find out.

Answers ranged from a cleaning service to crime scene clean up to alternative transportation. However, once Angelenos learned that cleantech referred to superior technologies that use less resources — like green buildings, renewable energy, energy efficiency and electric vehicles — they were supportive of clean technology overall.

Future360's mission is to champion cleantech innovation. We believe new innovative technologies can perform better than conventional ones, at lower cost, while reducing harmful impacts on the environment and conserving natural resources. We believe video is the best medium to illustrate and deliver this message.