Nest Learning Thermostat Inspires Energy Efficiency

Editor’s Note: EarthTechling is proud to repost this article courtesy of Green Tech Advocates. Author credit goes to Steven Castle.

If any one product has inspired people to want to be more energy efficient and green, it’s the Nest Learning Thermostat from Nest Labs.

The Nest has a lot going for it. It’s retro-cool, with its simple, old-fashioned round form. It’s operated with one-button iPad-like ease. It adds some digital spice with an easy-to-read temperature display. There’s color-coordinated backlighting to know whether you’re heating or cooling. It prompts more eco-friendly behavior with a leaf symbol that comes on when you set the thermostat at a more efficient level. And it can learn your patterns so you don’t have to program the thermostat yourself. Nest also allows control from a smartphone like an iPhone, which is a very cool way to sell energy efficiency. And for energy geeks, it can produce usage reports.

Nest Thermostat

image via Nest

It’s all good, all smart, and about the closest thing we have to set-it-and-forget-it automation (or “artificial intelligence”) in the home and light commercial energy management space.

Nest Labs co-founder Tony Fadell, the ex-Apple guy who brought iPod-like simplicity to the boring old thermostat, was at last week’s Greenbuild Expo for a Q&A in the Residential Summit’s opening plenary, where he offered some basics lessons learned from developing the oh-so-cool Nest t-stat. And of course these should provide across-the-board lessons for selling anything in this space, whether you’re a green-tech product developer, contractor or marketer.

Make it attractive.

The retro-mod form factor, ease of use and background colors all attract people to the Nest. It’s very visual and a hugely refreshing departure from the ugly programmable box hanging off a wall. It’s a small piece of decorative artwork. The Nest t-stat is so successful, Fadell says, not because it’s green but because it’s so engaging.

Make it a talking point.

In introducing Fadell, U.S. Green Building Council Chairman Rick Fedrizzi said he has four Nest t-stats in his house, and one day he found his college-age son and his friends huddled around a Nest and studying it. As Fedrizzi joked, a bunch of 20-year-olds huddled around a thermostat are not going to attract girls—unless that thermostat is the Nest.

Make it sexy and emotional.

People care about fun. They care about social engagement, says Fadell. The Nest t-stat has an emotional appeal, right out of the box. And it’s not just the looks. Fadell says about 70 percent of Nest owners are engaging with the leaf, which nudges them out of their comfort zone. You want to see the leaf when you’re using it. Sure, it’s a social engagement with a thermostat. But that is SO powerful.

Also think about turning the heat or air conditioning up or down via your smartphone. People who buy home connectivity/automation systems through big service providers ADTComcastVerizon,VivintAlarm.com and others love the smartphone connectivity. But think they’d program their t-stat or operate it from a web portal on a desktop or even a laptop computer?

Mobile apps, apps, apps make this stuff sexy, sexy and fun, folks. Virtually everything green-tech should have an app, if applicable.

Not only that, Nest is a gateway. After saving energy by being cool with Nest, Fadell says people start looking at other efficient systems like high-SEER air conditioners and efficient appliances. “They want more of this stuff,” he says. But they also just want it to be cool, engage them and communicate well.

Do that, and green tech success is yours.

GreenTech Advocates is an educational and marketing resource for those selling green tech and energy management systems. We are dedicated to promoting green technologies, energy management systems and energy efficient electronics in homes and small businesses–and to helping you find ways to reach the right consumers and sell these systems.

    • Thomas guide

      How about make it cheap, so the average guy can afford it. It’s just a dopey thermostat. It’s energy savings are dubious at best. When do the savings justify its upfront price? 10 years ? 15 years?

      • Pete Danko

        Have you checked out the thermostat market? There are actually companies selling programmable thermostats for, like, $32. Seriously!

        • Thomas guide

          I know there are, but this Nest is duping people into thinking that they’re getting some kind of energy savings therefore justifying its ridiculous price. Some one show me some documented evidence of its energy savings. If this thing saves you money then you were doing something wrong with your previous thermostat. You don’t need Nest to save you money. You only need something called an off switch, best savings ever.

          • Maybe the people who buy the Nest want something stylish. Maybe they like the reports the Nest delivers. Maybe those aspects of the Nest, or its simplicity, motivate less disciplined people than you to save energy. In any case, the market is served with plenty of low-cost programmable thermostats, giving people lots of choice, so I fail to see the problem. Meanwhile, FWIW, here’s a company white paper outlining how its auto-away feature can save: http://downloads.nest.com/efficiency_simulation_white_paper.pdf