Ford Builds Better EV Driving Mode Only Mousetrap

Ford, continuing to ramp up its hybrid strategy as it tries to take on Toyota in this green market segment, recently was touting what it calls a new “a patent-pending feature that actually helps vehicles learn frequent destinations, and delivers to hybrid drivers what they love – more driving time in electric-only mode.” It is known as EV+, and it is a a standard feature on the Ford plug-in hybrids, C-MAX Energi and Fusion Energi, along with the hybrid versions of Fusion and C-MAX.

The EV+ feature, according to the car company, combines GPS and self-developed proprietary software algorithms to learn frequent destinations. As these are learned, EV+ adjusts how the electric power stored in the vehicle’s high-voltage battery is used to power the vehicle. If it is determined the vehicle is nearing a frequent destination, it has the capability to remain in electric-only mode. One example cited of how this might work would be that when within a radius of 1/8 mile, or 200 meters, of a frequent stop, the vehicle has increased capability to stay EV only, the internal combustion engine stays off, and an “EV+” light appears on the dashboard.

Ford C-MAX Hybrid

image via Ford

This technology is one of nearly 500 hybrid specific patents Ford owns. This particular design was developed by two of its employees, and centers around the vehicle using its latitude and longitude coordinates and the locations its identifies to calculate more driving time in electric-only mode. It is tied into Ford’s in-car Sync platform, which is a communications and entertainment system that enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system.

“We realized that harnessing data already available was the way we could achieve our goal of improving the entire hybrid vehicle driving experience,” said Ken Frederick, Ford HEV powertrain calibration engineer, in a statement. “Once we had access to the data, we applied machine learning principles to predict frequently visited locations that would determine what powertrain controls should be applied to achieve our goal.”

While this is a neat feature, it will take more than that for Ford to catch Toyota in the hybrid market. The Japanese automaker recently unveiled it has sold over 4.6 million hybrids worldwide since 1997, with 1.02 million selling so far this year alone as of the end of October. It plans to to globally launch 20 new hybrid models by the end of 2015.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.


  • Reply November 15, 2012

    Benoit Venne

    But you should read the news because Ford will beat the Japanese in this segment. I’m suprise that you are not informed of it!

  • Reply November 15, 2012

    Benoit Venne

    It’s look like you are scare that eventually Ford will beat Toyota. They effectively sale that millions of cars but since like you said 1997. There is nothing very extraordinary in that! Ford already beat Prius with the new c-max and in UK the B-Max is a success.

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