What’s better than a pair of perfectly-fitting jeans? A perfectly-fitting pair of jeans that also help eliminate the plastic garbage that’s choking our planet, of course! Levi’s, the American denim manufacturer that’s been making our favorite jeans for over 100 years, recently introduced a new collection of denim that incorporates post-consumer waste, specifically recycled plastic bottles and food trays.
The Levi’s Waste<Less line of denim products are designed to exemplify all of the latest fashion trends while also helping to alleviate the massive influx of plastic waste to our landfills, and ultimately, our oceans. The new line builds on a foundation of conservation started by Levi’s Water<Less jeans.
According to the company, each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, which averages out to about eight 12 to 20-ounce plastic bottles per pair of jeans. Of course, this isn’t the first time that a clothing designer has found a way to incorporate PET plastic, or polyethylene terephthalate materials, into their garments. But Levi’s isn’t your average clothing designer, and with an international reach, the Waste<Less line has the potential to make a big impact on fashionistas everywhere.
The PET plastic for Levi’s jeans - including brown beer bottles, green soda bottles, clear water bottles and black food trays – are collected through municipal recycling programs across the United States. After being sorted and crushed, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim in Levi’s jeans and jackets.
The company estimates that the Spring 2013 Levi’s Waste<Less collection will utilize over 3.5 million recycled bottles. The Spring 2013 men’s products, which will be available globally, will feature Levi’s 511 Skinny jeans, a new modern-looking Levi’s 504 Straight Fit jean, and the iconic Levi’s Trucker jacket. For women, Levi’s Boyfriend Skinny jeans in a progressive fit will be available in the U.S. and Europe.