Early adopters are a risk-friendly group of people. They put in a little extra effort to make new technology work for them, often before all the kinks are ironed out.
They also like to brag.
Chevy wants to harness all of these character traits with a new smartphone app. “Volt owners do like a lot of information,” said Paul Pebbles of GM’s OnStar division. “These early adopters, they are very into the data.”
They also want to say: “I spent $1.50 to fill up my car yesterday,” possibly with a smug eco-friendly smile aimed at an SUV-owning co-worker. Soon they will be able to.
GM’s OnStar is testing out a new mobile app called EcoHub that lets Volt owners track exactly how much — or how little — it costs to recharge their cars. OnStar’s built-in features already lets Volt owners track how many miles they drive using gas vs. electric power, kilowatt-hours consumed,and other stats. What Chevy wants to do is turn data into dollars. The company estimates it costs about $1.50 a day to power a Volt.
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