2013 Toyota Prius Hybrids See Some Price Tweaks

Toyota, perhaps not even taking note of Honda’s recent announcement of hitting 1 million hybrids sold worldwide, has detailed pricing for some of its various 2013 Prius models, or should we say, Prii hybrids. There’s nothing overly exciting in the pricing details, though Toyota did take time to point out it has added a special “style-focused model” to this year’s line up.

Toyota Prius

image via Toyota

Dubbed the Persona Series Special Edition, here’s the word on it directly from the Japanese automaker’s mouth:

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips.

Pricing on this special Prius will be $27,130. As for the regular Prius, Prius v and Prius Plug-In hybrids, they respectively have seen $200, $100 to $150 and no price increase over the 2012 models. So, for example, if you wanted a fully loaded 2013 Prius v, you’d expected to pay around $30,295, not including extra fees. The “advanced” version of the plug-in 2013 Prius, meanwhile, will run you $39,525.

Toyota has yet to announce a price for the more sporty 2013 Prius c. All pricing for these other three 2013 Prius Family members becomes effective pretty much now.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.