Trump Anti-Wind Ad Banned By UK Authorities

When Donald Trump appeared in the Scottish Parliament in April to argue against wind power, he was asked what evidence or experts he could cite for the assertions he was making about how badly wind development would harm tourism in Scotland.

“I am the evidence,” declared Trump, who fears a seaside resort he built will be ruined by offshore wind turbines. “I am a world class expert in tourism.”

The remark was met by howls — and Trump is getting skewered again for his windy opinions, this time by the U.K.’s Advertising Standards Authority.

Trump had backed anti-wind ads by the group Communities Against Turbines Scotland (CATS). The ad, which appeared months ago and hasn’t returned, showed a row of rusty, broken down wind turbines under the headline, “Welcome to Scotland!”

Scottish Renewables, a clean energy industry group, objected on several counts to the ad, and the ASA agreed.

The picture – which was actually of a decommissioned Hawaiian wind farm – was called misleading; a claim that Scotland wanted to build turbines like the ones in the picture was called misleading; and the claim that Scotland’s government wanted to build 8,750 of the turbines was called an exaggeration and misleading.

The ASA concluded its decision with this scolding of Trump: “The ad must not appear again in its current form. We told Trump and CATS to ensure that the pictures they used in future ads reflected the types of turbines likely to be used in Scotland, and not to exaggerate the number of turbines likely to be installed or the possible consequences of the Scottish Government’s plans to use wind turbines.”

CATS, on its website, said, basically, whatever. “It does not matter; CATS has undertaken not to publish the advertisement again, and of course we will not,” the group wrote. “We believe the TO (Trump Organization) takes more or less the same view.”

Pete Danko is a writer and editor based in Portland, Oregon. His work has appeared in Breaking Energy, National Geographic's Energy Blog, The New York Times, San Francisco Chronicle and elsewhere.


  • Reply September 21, 2012

    Alex Lester

    While the ad was misleading, the basic premise might be correct. Some think that windmills are ruining the view etc. and may not visit as much as they might.

  • Reply September 21, 2012

    Kristofer Saseniuk

    Boy oh boy, the rich certainly hate renewable energy don’t they?

    • Reply September 22, 2012

      Pete Danko

      Weird, eh?

  • Reply September 24, 2012


    Hurray for the UK! Trump is only an expert on how to be an A****le!

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