Citroen Conceptualizes The DS3 As An Electric

Citroen is hoping to score big at the Paris Motor Show with its DS3 Cabrio, a new convertible configuration of the Mini-competitor. But the company is also taking the DS3 in an even bolder direction, at least conceptually, with the DS3 Electrum.

We’re talking full plug-in electric here as Citroen tries to bring some of the pizazz of the DS3 into the electric vehicle space.

citroen electrum

The DS3 Cabrio (image via Citroen)

Citroen says [PDF] the concept car will come with twin 65 kilowatt electric motors up front, making it possible, the company says, “to electrify existing internal combustion vechiles.”  A Panasonic 17.5 kW lithium ion battery provides for a range of around 75 miles.

That’s pretty much par for the course for the new wave of all-electrics – the Honda Fit EV recently was scored with a range of 82 miles, beating out the Ford Focus Electric, Mitsubishi i and Nissan Leaf but falling short of the Coda Sedan, whose range on a single charge is around 88 miles.

electric odyssee

The Electric Odyssey duo (image via Odyssée électrique)

Citroen will also promote its electric ambitions at Paris by having its “Electric Odyssey” duo – this is the pair of guys driving around the world in an electric car – arrive in time for an appearance at the show. They’ve been driving a C-Zero, a Citroen-branded Mitsubishi iMiEV sold in Europe.

Sports columnist, newspaper desk guy, website managing editor, wine-industry PR specialist, freelance writer—Pete Danko’s career in media has covered a lot of terrain. The constant along the way has been a fierce dedication to knowing the story and getting it right. Danko's work has appeared in Wired, The New York Times, San Francisco Chronicle and elsewhere.

  • http://www.facebook.com/people/Bruce-Dp/100002939555318 Bruce Dp

    In the sentence:

    “We’re talking full plug-in electric here as Citroen tries to bring some of the pizazz of the DS3 into the electric vehicle space.”

    The writer is adding to the public’s confusion with his wording.

    The term ‘plug-in vehicle’, can be either a ‘plug-in hybrid (fuel or electricity)’, or an ‘electric vehicle (only electricity)’.

    IMO a better wording to help the public keep which type of vehicle is which would be:

    “We’re not talking plug-in hybrid here, but a full electric as Citroen tries to bring some of the pizazz of the DS3 into the electric vehicle space.”

    -or-

    “We’re talking full electric here as Citroen tries to bring some of the pizazz of the DS3 into the electric vehicle space.”

    {brucedp.150m.com}

    • Pete Danko

      I agree the term “plug-in vehicle” would be confusing.
      Thanks for your note,
      Pete