New Electric Car Company Targets Low Speed Vehicles

What’s up with Riverside, California of late? As I mentioned yesterday, the big university there already seems to be a hotbed of green technology development. Now comes word that an owner of a string of successful car dealerships in that city is kicking off a new electric car company he hopes will bloom into national network of EV dealerships.

Ramon Alvarez, as reported by the Press-Enterprise, is the founder of Alvarez Electric Motors. He has partnered with Liuzhou Wuling Special Purpose Vehicle Manufacturing in China to bring over and sell three low speed electric vehicles targeted towards different uses. These vehicles include a commuter car, van and small truck.

Alvarez Electric Motors

image via Alvarez Electric Motors

All three vehicles will be limited in speed to 25 MPH. Range options on them tend to top out at around 40 miles, and charging times are between 8 to 10 hours depending upon what type of voltage you  are plugged into. Costs are pretty reasonable for these types of all-electric rides: around $10,000 for the Eco-E commuter car, around $18,000 for the cargo EcoVan and around $17,000 for the short haul EcoTruck. All are likely eligible for federal, state and local tax credits, reducing these costs even more.

The commuter car will be of most interest to readers here at EarthTechling. With a cargo capacity of 440 pounds or so, the two-seater vehicle is driven by an 3.1 KW electric motor powered by a 48 volt battery. Being that it is a low speed vehicle you won’t be driving this on the highways, but for short commutes or running errands around town it will likely do the trick.

Another nice thing is the projected costs to operate. Alvarez Electric Motors estimates [PDF] these vehicles will cost one 3 to 5 cents per mile to operate, or about $5 per month in electricity charges.

This electric car company, as part of its expansion plans, is looking to franchise EcoCentres, which are essentially showrooms where potential buyers can come in and check out the electric vehicles before buying one. One interesting strategy of how to build out these franchises is a plan to work with owners of existing auto dealerships around the nation to bring an EcoCentre into their mix of offerings.

How well a national network of low speed, neighborhood electric vehicle dealerships will take off remains to be seen. For the time being, one EcoCentre is said to be opening in August in Irvine, California, with letters of intent reportedly filed by dealers in other cities in the Golden State.

Looking beyond the three vehicle choices currently being offered, Alvarez Electric Motors is talking as well about introducing all-electric motorbikes and ATVs in early 2013.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.

  • humanbeinghuman

    as someone who drives an electric truck and an electric scooter, I would have to say that 40 mph is really what’s needed to get around in most big cities like my portland oregon. otherwise you are restricted to back streets and neighborhoods for your commutes. driving 25 mph on a 35mph street with a long line of cars behind you takes all of the fun out of being green.