It’s all well and good to make a dress from old curtains or a purse from an old pair of blue jeans, but it’s another to create recycled fashion that one would feel comfortable wearing to a formal dinner with the boss. Female fashions are quite diverse, and that’s probably why most eco-friendly designers tend to concentrate their efforts on developing new textiles and accessories for women.
But why should girls have all the fun? Marks & Spencer, a UK retailer that made a sustainable name for itself by becoming the first major chain to carbon neutral, recently announced another important first in the world of men’s fashion. In September, the company will begin selling what it calls the most sustainable men’s suit the world has ever seen.
In true Brit style, the suit was designed by a team of experts who would not only ensure that it was made from completely sustainable materials, but also guarantee that it would be impeccably well cut and of the highest quality. Although it took them several years to complete this daunting task, the results show it was time well spent.
The suit is made from organic wool which is fully traceable back to the farms from where it is produced. In addition, all of the chemicals used in the production of the wool fibre are Global Organic Textile Standard (GOTS) approved. The jacket lining is made from recycled plastic bottles and features a canvas interface made from recycled polyester. All the buttons are reclaimed, and all the pockets and waistband is made from reclaimed fabric as well. Likewise, all of the labels inside the suit, even the ‘Care Instructions’, have been made from recycled polyester. According to Ecouterre, the suit’s label will also include a scannable Quick Response (QR) code, so anyone with a smartphone can learn more about the garment and its materials.
So far, 500 suits have been made and will launch online and in stores later this year as part of the M&S ‘Saville Row’ suit range, priced at £349 (approximately $542). The suit is just the first in a new range of sustainable clothing that M&S says it will launch during 2012, all of which will be made in the most sustainable way possible. Check out this infographic to learn more about what makes the suit so extraordinary, and enter to win one of your own.