Non-Crunchy, Eco-Friendly Clothing

Tired of organic clothing aimed at the crunchy-granola set? Ready for sustainable fashion suitable for everyday urban duty (as opposed to, say, your weekly yoga class)? If so, consider helping Emily Peters make her eco-friendly, metropolitan clothing line for women a reality, via Kickstarter.

The line, known as The Atelier E, features “elegant, asymmetrical cuts paired with precise tailoring.” These “exquisitely cut” garments are also expertly hand-printed and hand-dyed, putting them head and shoulders above garments that use a little less water (such as Levi’s  Water<Less jeans) or those made in Southeast Asia of commercially dyed eco-fabrics such as hemp silk or bamboo.

image via Emily Peters/Kickstarter

Peters bills the look her clothes create as “sleek, modern, and a little bit dangerous,” comprised of rich and sumptuous (not to mention organic and sustainably produced) fabrics. “Every woman is a work of art,” she said, and went on to note that it’s her pleasure to dress and accessorize them consciously and sustainably.

The designer is seeking $5,000 to make the transition from something of a one-woman show — designing, patterning, dying, printing and sewing every sample — to a sustainable business that will also be an advocate for the causes of sustainability and human rights. For full production, she’s looking to employ — at fair, living wages, naturally — the talented and speedy sewing contractors in her area (Miami, Fla.) to fill orders when The Atelier E launches its Reflection Collection in May of this year.

Your potential rewards for supporting The Atelier E via Kickster range from a shout out on Peters’s website to two full outfits of your choosing in your size, a handmade belt and a bookmark. As always with Kickstarter, if the project doesn’t achieve its stated goal — $5,000 — by the deadline (in this case, by Friday, May 18) you pay nothing.

Susan DeFreitas has covered all manner of green technology for EarthTechling since 2009. She is a graduate of Prescott College for the Liberal Arts and the Environment, and has a background in marketing green businesses. Her work on green living has been featured in Yes! Magazine, the Utne Reader and Natural Home.

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