A new exhibit launched by Carbon Trust aims to put the impact of some global brands into perspective in an artistic way. Calculating carbon footprints can be complicated, as there are many factors to consider. But communicating the gravity of those carbon footprints is often more difficult. The average person has a hard time visualizing the difference between 2 and 2,200 tons of C02, but grasping the impact of carbon emissions is essential for the survival of our species.
The Carbon Trust, a nonprofit group working toward a low carbon economy, recently showed what it called the world’s first Carbon Footprinting Gallery. The exhibition, which ran earlier this month at the Future Gallery in London, used creative exhibits to explore the carbon stories behind every day products and household brands.
Each company put together an exhibit that not only reflected the impact of their products, but also the steps they’ve taken to reduce their carbon footprint. Here are some of the brands involved:
Tesco (cup of tea, milk and kettle exhibit): Tesco calculated the carbon footprint of over 1,100 of its own brand products including teabags, milk and kettles; this work enabled Tesco to understand the greenhouse gas emissions associated with that great British staple, a cup of tea, and focus its efforts on reducing those emissions.
Manchester United (football exhibit): This popular team achieved a carbon emissions reduction of 7 percent and became the 250th company in the U.K. to net the Carbon Trust Standard.
The Go-Ahead Group (model train exhibit): Go-Ahead was the first U.K. transport company to be recertified to the Carbon Trust Standard, which certifies that the group successfully cut emissions across its operations over a five-year period.
Dyson (waste paper basket exhibit): The Dyson Airblade hand dryer channels cold air at 400 mph and literally scrapes water from hands in 10 seconds. Unlike conventional hand dryers, it doesn’t require a power-hungry heating element—making it up to 80 percent more energy efficient than standard dryers.