Sure, you love your LED flat panel television display, and businesses the world over love their jumbo-LED-screen advertisements. That’s because these screens can be used to advertise different things at different times, as appropriate, and allow for different images to run on the same surface–both of which are more problematic with traditional sign-based advertising. The only downside, of course, is the electricity involved.
A new design from Sun-D (which comes to us via Design Buzz) aims to address the carbon footprint associated with such advertising with an alternative to the LED screen. The Sun-D screen uses no LEDs, but rather, a series of plexiglass light-tubes assembled in a matrix (much like the good-fashioned Lite Brite of yore) that light up using whatever light happens to shine on the back side of the screen.
That means that — unlike LED screens, which suck up more electricity during the day, in order to compete with sunlight — the Sun-D screen was made to actually put the power of the sun to work, via a little intelligent positioning (i.e., you need the sun to shine brighter on the back of the screen than the front). Alternately, the screen can be lit up artistically with spotlights or club-lights, making it a natural fit for event producers and DJs in search of an aesthetically pleasing, off-grid LED screen alternative.
The designers of this product see a whole universe of possibilities for this “unique fusion of information and lighting design,” which comes in three different forms: the Sun-D Eluments, the Sun-D Wall and the Sun-D Advanced.