Geneva Motor Show 2012: Ford Stays Electric, Fuel Efficient

Ford didn’t do any real new unveilings of green technology enabled vehicles at the 2012 Geneva Motor Show. It instead focused upon giving consumers more information about its upcoming Focus Electric, as well as showcasing a bevy of cars being outfitted with EcoBoost engine technology that makes its autos more fuel efficient.

The Ford Focus Electric, said Ford, is its first ever, all electric passenger car. The vehicle, said to offer a range of 160 kilometers (100 miles), can get a full charge in three to four hours under the right charging conditions. The automaker believes this car will offer a more quiet ride due to lacking a gasoline or diesel engine.

Ford Focus Electric - image via Ford

The company is including in this vehicle a number of in-car technologies for the driver, including its advanced voice control, device integration and connectivity interface known as Sync. This system will have special features unique to driving an electric vehicle ” in the most efficient way” as well.

The majority of Ford’s other news from Geneva focused upon vehicles making use of is more fuel efficient EcoBoost engine technology. Cars making use of this platform as engine options include a special 1.0-litre Focus, a 1.6-litre variant of its new Kuga crossover SUV, a 1.0-litre B-Max compact and a 1.6-litre Fiesta ST.

Ford Kuga - image via Ford

Ford describes its EcoBoost technology as being direct injection driven to produce what it terms “a cooler, denser charge that generates more power per every drop of fuel.” The idea with this style of engine is to deliver better than average fuel efficiency while also cutting down on comparable greenhouse gas emissions. It is rapidly becoming a standard offering across the automaker’s global vehicle platforms.

Ford also noted that some of its cars are being equipped what it calls ECOnetic Technologies. These are little tweaks to select vehicles to further enhance fuel economy, such as an in-car mode to coach drivers towards more efficient driving, electric power assisted steering to make use of less energy and smart battery recharging to charge a car’s battery at the most economical point in a journey.

I am the editor-in-chief and founder for EarthTechling. This site is my desire to bring the world of green technology to consumers in a timely and informative matter. Prior to this my previous ventures have included a strong freelance writing career and time spent at Silicon Valley start ups.