Toyota Prius C Starts At Around $19,000

With Toyota’s new member of the Prius family set to start arriving at US dealerships in March, the company is hard at work gearing up for the release. And as the delivery logistics are being worked out, the service manuals printed and the hype machine shifting into high gear, Toyota is putting the very final tweak on the Prius c — its window mounted price sticker.

The company recently announced manufacturer’s suggested retail prices for the five-door hatchback, a smaller, sportier Prius that Toyota sees as the “gateway into the Prius Family.” Expect to pay $18,950 for the standard version of the car, which includes automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display and Bluetooth hands free phone controls; and remote keyless entry. You’ll also get nine airbags, anti-lock brakes and traction control.

prius c

image via Toyota

Of course, there are plenty of options. Aside from the standard, stock version of the Prius C, Toyota will also offer three other versions of the car (cleverly named two, three and four), with various degrees of high-tech and luxury gizmos.

Upgrade to the Prius C Two ($19,900) and you’ll be treated to a 6-speaker audio system, variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.


  • Reply February 14, 2012

    Alex Hindley

    what’s with the outdated photos of the old concept version? The production model looks nothing like thatn

    • Reply February 14, 2012


      Fair point, Alex. The photos have been changed. Thanks for keeping us on our toes. (Pete Danko, EarthTechling)

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